In my late teens, I was attacked by a dog. Since then, fear took over, and I did what seemed easiest—stayed away from dogs. No pets, no close friends with dogs, no reason to confront it. Until recently...

When I became a parent. And I realized that I couldn’t let my fear dictate my child’s relationship with dogs. I needed to be a good role model, and that meant facing what I’d avoided for years.

At the same time, with my background in the supplements industry, I noticed something frustrating pet health just isn’t up to human standards. The quality, the choices, the sustainability (or lack of it) there has to be better choices out there, but NO!...

So, I created Fur Rebel a brand that challenges the norm in pet wellness. High-quality, plastic-free, and built to help dogs live longer, healthier, happier lives. It’s also a personal challenge. Launching this brand means I have to engage with dogs more, pushing past my fear and embracing the joy they bring to people’s lives.

Dom ~ Founder

FUR REBEL