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Fur Rebel Pooch Powder container with 'Goodbye Plastic' text on a white background

WE ARE A 99% PLASTIC FREE ORGANISATION

& FIGHTING FOR THE LAST 1%

But what does it mean?

No plastic tubs. No plastic scoops. No plastic waste. Unlike most pet brands, we refuse to load our products with unnecessary plastic.

Our packaging is fully recyclable and sustainable. That means less crap in landfills and a cleaner planet for you and your pooch.

That sneaky 1%? We’re on it. A tiny fraction of plastic still finds its way in through supplier components, but we’re working relentlessly to eliminate it completely.

Plastic recycling is confusing and not guaranteed, so we eliminated the hassle. No misleading claims, no wishcycling—just real sustainability.

The Future Is Plastic Free

We’re not perfect (yet), but we’re damn close. Every single decision we make is driven by our mission to create high-quality, zero-plastic pet health solutions. Sustainability isn’t a trend...it’s our standard.

Lets do this together