ZERO PLASTIC. ZERO COMPROMISE.
No tubs. No scoops. No landfill routine. Just a better way to care for your dog.
THE default is waste
“Every supplement you’ve ever bought?”
“Plastic tub. Plastic scoop. Plastic refill.”
“Month after month.”
“Most of it never gets recycled.”
So we said no.
“No plastic tubs.”
“No plastic scoops.”
“No pretending recycling fixes everything.”
“We rebuilt the system from scratch."
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“Because ‘less bad’ isn’t good enough anymore.”
WHAT WE DO DIFFERENT
Not more ingredients. The right ones—working together, daily.
No plastic tubs or scoops
Nothing extra. Nothing unnecessary. No long-term waste.
Recyclable by design
Built to be recycled properly. No waste. No limits.
Built for subscription.
No monthly clutter. No cupboard chaos.
WE're 99% Plastic free
“And we’re not hiding the 1%.”
Some supplier components still contain trace plastic. We’re fixing it, relentlessly.
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“No fake claims. Just progress you can trust.”
why recycling plastic isn't enough
Find the most frequently asked questions below.
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Use this text to share the answer to the question with your customers.
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Not reliably. Mixed materials, contamination, and infrastructure limits mean a lot of packaging still ends up as waste.
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Remove the problem. We designed packaging to reduce plastic at the source.
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[Add in here]
Better for them. Better for what they live on.
Your dog gets one life. The planet they live on matters too.
This isn’t about perfect. It’s about better, every single day.
DAILY SCOOP. ZERO PLASTIC
Start the routine that’s better for them and everything around them.