Daily Nutritional
Support
A full eight-week supply of Pooch Powder, matched to your dog’s weight.
Maybe they take longer to rise from bed.
Pause before jumping into the car.
Lose interest in a walk sooner than they once did.
Nothing dramatic has happened. But quietly, you’ve started wondering whether there is something more you could be doing.
The Fur Rebel Founding Pack gives your dog eight proper weeks of daily nutritional support, a routine you can stick to and a simple way to track the little things that matter.
Ageing rarely announces itself. More often, it starts with small changes that are incredibly easy to explain away.
They take a little longer to rise after sleeping.
They hesitate before stairs, jumping or getting into the car.
They still want to come — but tire or lose interest sooner.
They initiate play less often than they used to.
They seem quieter, less enthusiastic or simply less like themselves.
None of these necessarily arrives as a crisis. That’s why they’re so easy to overlook.
One slower morning does not feel important.
Neither does one shorter walk.
You adjust the route. Help them into the car. Give them more time to stand. Let them sleep instead of playing.
You adapt because you love them.
But gradually, the changes become ordinary — and “they’re just getting older” becomes the explanation for everything.
The danger is not that you do not care. It is that gradual change is incredibly easy to normalise.
We cannot stop our dogs getting older.
But that does not mean we have no influence over how well supported they are while it happens.
The earlier we build a consistent daily routine, the sooner we can stop simply watching and start doing something useful.
Yet that’s often how supporting an older dog starts: one product for their joints, another for digestion, another for their coat — and before long, the cupboard starts filling up.
Each purchase makes sense on its own. The problem appears when you step back and look at the whole routine.
Another tub.
Another routine.
Another scoop.
Another thing to remember.
One tub becomes two. Two becomes four.
Vitamins, minerals and other nutrients may appear across multiple products.
Different scoops, oils, chews and serving instructions.
More products don’t automatically make the routine more useful.
They belong to the same one.
Buy several specialist products separately and you’re not just building a more complicated routine. You’re paying for every tub separately too.
Pooch Powder brings 26 nutrients together into one daily nutritional foundation supporting eight key areas — without asking you to build a cupboard full of separate products.
≈ £42/month equivalent
Fur Rebel was built around one daily nutritional foundation for the whole ageing dog — rather than another product aimed at one isolated concern.
An eight-week guided programme for owners who want to give their ageing dog a proper period of consistent daily support — and make an honest decision based on what they actually notice.
A full eight-week supply of Pooch Powder, matched to your dog’s weight.
One simple daily action, supported by weekly missions and a streak tracker.
Prompts and progress tracking help you pay attention to movement, comfort, energy, digestion and everyday behaviour.
Everything you need to start, stay consistent and give the routine a proper chance.
No honest company can promise a miracle or guarantee the same result for every dog.
But over eight weeks of consistent daily use, owners may begin noticing little signs moving in a better direction.
A little more interest when it’s time to head outside.
Greater interest in walks, play and the things they usually enjoy.
Movement that appears a little easier or more comfortable day to day.
A digestive routine that feels more settled and consistent.
A coat that may begin looking softer, healthier or brighter.
Those little moments that make them feel more like the dog you know.
The reassurance of knowing you have stopped merely wondering and given them a proper period of consistent support.
Every dog is different. Pooch Powder is a complementary feed and is not intended to diagnose, treat or cure medical conditions. Speak to your vet about new, worsening or unexplained symptoms.
Pooch Powder brings together 26 clinically researched nutrients selected to support eight areas that matter as dogs get older.
Everyday mobility and joint support.
A balanced digestive routine and healthy gut function.
Nutrients supporting normal cognitive and neurological health.
Nutritional support for cardiovascular health and normal cellular function.
Vitamins supporting normal immune function and wellbeing.
Broader nutritional support for normal liver health.
Support for healthy skin and coat condition.
Nutrients involved in normal energy production and vitality.
One daily nutritional foundation added to the food they already eat.
See the complete nutritional breakdown and individual ingredients.
Fur Rebel wasn’t created because the world needed another tub with a dog on the label.
It grew from years spent working around human supplements at retail and manufacturing scale and seeing the standards customers expected when the products were made for them.
When I looked more closely at the dog supplement market, he saw too many isolated formulas, unnecessary complexity, plastic-heavy packaging and promises running ahead of the evidence.
Just a better daily foundation for owners who want to support their dog as they get older.
“I'm Terrified of dogs. So I started a dog wellness brand.”
Here's why Fur Rebel exists....
18 years ago, I was attacked by a dog, and throughout this time i've been scared of them ever since.
I had a daughter a few years ago and realised that she couldn't grow up with a fear of dogs like me. It was time to make a change. Dogs are everywhere, I can't avoid them, so there's no point hiding from this. They bring people so much joy, so I'm embracing this and facing my fears head on.
I also worked in the supplement industry for many years and got frustrated with how many poor quality supplements, fillers and plastic etc are on our shelves. So I wanted to make a change.
...helping dogs as they age. So we're here to give dogs better years, and more happy memories together for the owners.
No single review can tell you what your dog will experience. But real owner observations, transparent ingredients and a structured eight-week programme give you something far more useful than hype.
“Fur Rebel has been the supplement I have been looking for. It’s an all-in-one. No more buying six things for my dogs now they’re turning eight. Their stools have been consistently firm, they have more energy and are excited for mealtime.”
“We’ve been using Fur Rebel for around five to six weeks and have noticed a real difference. Our dogs’ coats are much softer and shinier, and two of my Frenchies who struggled with dry, cracked noses have shown a noticeable improvement.”
Not polished testimonials. Just specific moments owners have shared with us.
I wanted to film him not jumping in the boot of the car, and he jumped in! First time in about a year, the only thing that’s changed is using fur rebal!!
Kat.K - ZiggyWe’ve just gotten in from a 90 minute walk, they’ve had massive zoomies and a play since getting home, and he’s playing with a ball while his 2 year old sister naps
Chelsea. H - BertieOwner experiences tell us what individual dogs have noticed. The other part of the credibility story is why particular nutrients were chosen for the formula in the first place.
Long-chain omega-3 fatty acids have been studied in dogs for their role in supporting joint health, mobility and wider nutritional wellbeing.
Green-lipped mussel has been investigated in canine studies looking at joint comfort, mobility and functional outcomes.
Probiotic ingredients are studied in canine nutrition for their role in supporting normal digestive and gut function.
Pooch Powder combines vitamins, minerals and additional nutrients into one broader daily nutritional foundation rather than relying on a single headline ingredient.
Published research on individual ingredients does not mean that Pooch Powder itself has been clinically tested or that every dog will experience the same outcome. Fur Rebel is a complementary feed designed to provide nutritional support, not to diagnose, treat or cure medical conditions.
That’s exactly what the Founding Pack is designed to create: enough consistency, enough time and enough observation to build real stories from real dogs.
As Cohort #01 progresses, we’ll follow what owners notice from their starting point through to Week 8.
Where their dog started.
The first observations.
What has — or hasn’t — changed.
The owner's honest verdict.
This isn’t one tub dropped through your letterbox with no plan for what happens next.
Your Founding Pack gives you the nutrition, structure and support to actually give the routine a proper chance.
Your pack includes the correct amount of Pooch Powder for your dog’s weight, giving them eight full weeks of consistent daily nutritional support.
No trying to work out how many tubs you need. We match the eight-week supply to your dog.
One manageable focus each week, designed to help the routine become part of ordinary life.
A simple visual prompt that makes consistency easier — and helps prevent missed days disappearing into memory.
Record the little observations that are easy to forget when you’re relying on memory alone.
Clear instructions for starting the programme, completing your missions and getting the most from the eight weeks.
Cohort #01 is helping shape what Fur Rebel becomes next. That comes with a few things ordinary customers won’t get.
A direct route to Dom when you have questions during the programme.
Recognition as one of the first owners helping build and shape Fur Rebel.
Exclusive Founding Member pricing if you wish to carry on after the 8-week programme.
Early visibility of future Fur Rebel programmes, products and developments.
Next: see the Cohort #01 price and what your eight weeks cost per day.
Everything you’ve just seen. One straightforward payment. No automatic subscription.
across the full eight-week programme.
✓ One-time payment · No automatic renewalDaily nutritional support for the entire programme.
We send the amount needed for your dog's size.
One manageable focus for each week.
Everything you need to get started properly.
Make consistency easier and record what you notice.
A direct route to Fur Rebel during your programme.
Benefits reserved for the owners who joined at the beginning.
Most owners don’t struggle because they don’t care.
The problem is much more ordinary.
A new product gets put in the cupboard, used inconsistently and judged before it has really had a fair chance.
Long enough to build the routine. Short enough to make a clear decision at the end.
Make one scoop part of their normal mealtime routine instead of another thing you have to remember separately.
Assess consistent nutritional support over weeks rather than making a decision after a handful of days.
Use the missions and progress tracker to capture the changes that memory alone can easily miss.
Finish knowing whether the routine has actually earned a place in your dog’s everyday life.
Eight weeks is long enough for the beginning to become surprisingly difficult to remember.
Your baseline, missions and weekly observations give you something more useful than guesswork.
And if you give it those eight weeks and decide it hasn’t earned its place?
That’s exactly why we have the 60-day guarantee.We’re asking you to give the routine a proper chance. So we think it’s only fair that we carry the financial risk while you do.
Start with your baseline and work through the eight-week structure.
Give your dog their recommended daily serving as part of their normal routine.
Complete the weekly missions and notice the little things along the way.
“Was This Worth It For My Dog?”
Email us within 60 days of your purchase and we’ll refund the programme price.
Give your dog the eight weeks. Make an honest decision at the end. If it hasn’t earned its place, tell us.
We’re not limiting Cohort #01 to create a fake countdown.
These first owners receive closer support, complete the programme alongside us and help shape what Fur Rebel becomes next.
Their questions will help improve the guidance.
Their observations will help improve the programme.
Their honest experiences will help create the proof future owners can see.
Future customers may still be able to buy Fur Rebel.
Only these owners can say they helped build it.
Cohort #01 closes when its 100 founding places are taken. Until then, the number above shows how many places remain.
The Founding Pack isn’t designed to be the answer for every dog or every owner.
Here’s who we think it makes the most sense for — and when we’d rather you didn’t buy it.
You’re beginning to think more deliberately about how you support them as they get older.
Perhaps in movement, energy, digestion, coat condition or everyday enthusiasm.
Something you can add to normal mealtimes without building a cupboard full of separate products.
Not perfect — just willing to give the programme a genuine, consistent chance.
You’re looking for everyday nutritional support, not a medical cure or a miracle promise.
You’d rather notice and record the little things than rely on memory eight weeks later.
Every dog is different, and we won’t promise an outcome we cannot honestly guarantee.
Those changes deserve veterinary assessment rather than being treated as ordinary ageing.
The programme is built around consistency. Sporadic use makes it much harder to assess fairly.
Pooch Powder is a complementary feed, not a replacement for professional veterinary care.
There’s no need to manufacture a problem simply because a programme exists.
Something changed suddenly? New, worsening or unexplained symptoms should be discussed with your vet. Pooch Powder is a complementary feed and is not intended to diagnose, treat or cure medical conditions.
No fluff. No buried small print. Just straightforward answers to the questions we’d want answered before joining.
No honest company can guarantee a particular outcome for every dog.
The Founding Pack gives you a consistent daily routine, eight weeks of nutritional support and a structured way to assess your dog’s experience.
If you give the programme a genuine chance and it doesn’t feel worthwhile, your purchase is protected by the 60-day guarantee.
No. Pooch Powder is a complementary feed intended to provide nutritional support.
It is not designed to diagnose, treat or cure disease and should not be used as a replacement for veterinary care.
Speak to your vet before introducing a new complementary feed if your dog has a diagnosed health condition, receives medication or follows a medically prescribed diet.
Pooch Powder is a chicken-flavoured powder added to their usual food.
That means there are no tablets to hide or extra treats you need to persuade them to take.
Introduce it gradually where needed and follow the feeding guidance supplied with your pack.
Enough Pooch Powder for the complete eight-week programme.
Choose your dog’s weight when ordering and we’ll send the correct quantity for their recommended daily serving across the full eight weeks.
Nothing renews automatically.
At the end of the programme, you can look back at what you’ve actually noticed and decide whether the routine has earned its place and if you want to continue with Fur Rebel Pooch Powder in the daily routine.
Your Founding Pack is prepared and dispatched from the UK.
Final dispatch timing and delivery service should match the delivery information shown when you order.
If that all sounds fair,
there’s only one question left.Now they are entering a different chapter.
You cannot stop time.
You cannot promise a miracle.
But you can give them eight weeks of consistent daily support — and give yourself the reassurance of knowing you did something useful.
Spend the next eight weeks wondering whether you should have started.
Give them the eight weeks and see what you actually notice.
A complete weight-matched programme, daily nutritional support, weekly missions and a simple way to track the little things.
Your dog does not need an impossible promise. They need a fair chance at consistent support. Give the Founding Pack eight weeks. If it does not earn its place in their routine, the guarantee means you do not carry the financial risk.
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