50+ Founding Dogs · Little moments shared by their owners
MEET THE EIGHT-WEEK FOUNDING PACK
The walks. The adventures. The excitement when you pick up their favourite toy. All the little things that make them, them.
Our Eight-Week Founding Pack combines whole-dog nutritional support with a guided programme designed to help you care for their everyday wellbeing as they get older.
FOR ALL THE ADVENTURES STILL AHEAD
Your Founding Pack includes
Is this for your dog?
You don't have to wait until something changes to start paying attention. And if you've already noticed the little things, there's still plenty you can do to support their everyday wellbeing.
They're active. Playful. Full of life. You're not necessarily seeing any changes yet.
You simply want to be more intentional about their nutrition as they get older, starting with a daily routine you can stick to.
Maybe they're a little slower getting up. Less keen to jump. Or choosing a shorter walk.
You want to pay closer attention, build a consistent nutritional routine and understand what's changing over time.
Suitable for dogs aged 3+
One daily nutritional routine, whatever their starting point. New or persistent changes in mobility, energy or behaviour should be discussed with your vet.
50+ dogs have joined the Founding Pack
“He is playing like a puppy again, jumping around full of energy” Reg · Labrador · Week 5
“She wants to play more with my other dog and me” Maddie · Cockapoo · Week 2
“She jumped in the car” Pippa · Springer Spaniel · Week 3
Your 60-day supply
Meet the Founding Pack
From tiny Chihuahuas to 60 kg giants.
From four-year-olds getting a head start to fourteen-year-olds who've already shared a lifetime of adventures.
Dachshunds. Labradors. Cockapoos. German Shepherds. Spaniels. Pugs. Greyhounds. And plenty of wonderful mixes.
Different ages. Different needs. Different personalities.
But behind every one of them is an owner who's decided to be a little more intentional about their dog's everyday wellbeing.
The 50+ figure reflects programme enrolment. Age, weight and breed ranges come from pre-programme applications, including multi-dog households.
Short legs. Long legs. Curly coats. Grey muzzles. And some wonderfully complicated family trees.
Selected breeds and crosses from programme applications. Descriptions have been standardised for readability.
Can't spot your dog's breed? There's always room for another character.
From the owners themselves
Every week, owners share little observations
from everyday life. Some are about movement.
Others about playtime, digestion, coat condition
or simply the way their dog behaves.
Here are some of the moments they've shared.
“She jumped in the car”
Owner's weekly observation
“More comfortable jumping in and out of car”
Owner's weekly observation · Verify excerpt
“Boris is much more active, moving round and trying to get on the sofa more”
Owner's weekly observation
“Shinier and softer coat!”
Owner's weekly observation
“Coat feels much healthier, much more of a shine to it”
Owner's weekly observation
“Digestion seems to be better. Nit being sick after eating and not eating grass on walks”
Owner's weekly observation
“Millie seems to be having less tummy issues”
Owner's weekly observation · Excerpt
“She wants to play more with my other dog and me”
Owner's weekly observation
“He is playing like a puppy again, jumping around full of energy”
Owner's weekly observation
“He's settled down more in week 1.”
Owner's weekly observation · Excerpt
“She seems to sleep lots but when she's awake she's full of energy”
Owner's weekly observation
Selected excerpts from individual owner check-ins. These describe personal observations, not clinically verified outcomes.
Maybe you're noticing little changes.
Maybe your dog is still racing ahead on every walk.
Either way, you know their routines, habits and personality better than anyone.
The Founding Pack gives you eight weeks to build a consistent daily nutritional routine, follow their progress and start collecting your own observations.
We'd love to hear their story, too.
Start your dog's eight weeksOwner quotations describe self-reported experiences during the Founding Pack, including some gifted participation. They do not establish that Pooch Powder caused the reported changes or predict results for other dogs. Experiences vary.
Inside the eight weeks
Eight weeks. One daily scoop.
A little mission each week.
From the first observations to the
final check-in, the Founding Pack
gives you a way to follow your
dog's journey as it unfolds.
Before anything else, we ask owners to take a closer look at everyday life. How their dog moves, plays, settles, sleeps and gets on with their day.
Record the everyday things that make your dog who they are. This is where their story begins.
The starting point
A first look at their everyday life.
The Founding Pack · Starting observations
“She jumped in the car.”
Four words from one owner's check-in. An everyday moment they chose to record.
A different way to start
Buying a supplement is easy.
Remembering when you started,
staying consistent and looking back
on what you've noticed can be harder.
So we built more around the daily scoop.
Both start with an owner wanting to support their dog. We've simply created more structure around that decision.
The complete Founding Pack
Daily nutrition is the foundation. The programme around it is what makes the Founding Pack different.
The complete pack
Upload your real Founding Pack photograph as fr-founding-pack-contents.webp to display it here.
Eight weeks. One complete programme.
A weight-matched supply of our daily all-in-one formula, containing nutrients selected to support multiple areas of wellbeing as dogs get older.
Everything you need to understand the programme, introduce the daily routine and begin.
Small, manageable activities designed to encourage consistency, observation and time together.
A straightforward way to keep track of daily servings and build the habit.
A starting point and regular observations covering the everyday things you care about.
Guidance from the Fur Rebel team throughout your eight-week journey.
One pack. One routine. Eight weeks together.
A little honesty
And we won't pretend to be.
We built Pooch Powder around a different idea: bringing multiple areas of nutritional support together in one daily formula.
Then we went a step further. Eight weeks of weekly missions, check-ins and a way to follow your dog's journey.
Because when you're comparing the price, it's worth comparing everything you're getting.
We can't promise what you'll notice. But your eligible first Founding Pack purchase is backed by our 60-day guarantee.
Read our guarantee terms →After eight weeks, whether you continue with Pooch Powder is entirely your decision.
The 60-day guarantee is subject to the published eligibility and refund terms. The Founding Pack is sold as a one-time purchase with no automatic renewal.
Real dogs. Real eight-week journeys.
We wanted to follow real dogs.
To hear from their owners.
To understand how a daily routine
fits into ordinary life.
And to see what people actually
notice over eight weeks.
So that's what we started doing.
Different dogs. Different ages.
Different starting points.
And experiences worth sharing.
Cockapoo · Completed journey
Labradoodle
Dachshunds
These are individual owner-reported experiences. They do not establish that Pooch Powder caused particular changes or predict outcomes for other dogs.
Before you begin
A few things worth knowing before you get started.
Pooch Powder contains nutrients found in several supplement categories, so some ingredients may overlap with products your dog already takes.
Check with your vet before combining or replacing supplements.
No particular change needs to be present for an owner to consider everyday nutritional support.
However, Pooch Powder must be appropriate for your dog's age, health and individual needs. If your dog is showing new or unexplained symptoms, speak to your vet.
The complete eight-week supply is matched to your dog's weight. Choose the correct weight option at purchase to see the pack and price.
A daily serving at mealtimes and a few minutes for the weekly missions and check-ins.
It's designed to fit around ordinary life, rather than becoming another complicated thing to manage.
It's a chicken-flavoured powder designed to be mixed with food. Every dog has different preferences, so follow the introduction guidance.
Contact us if you need help, and check our published guarantee terms for refund eligibility.
No. The Founding Pack is a one-time purchase. It doesn't automatically turn into a subscription.
You can choose whether to purchase Pooch Powder again or explore an ongoing subscription afterwards.
There's no guaranteed outcome. The programme helps you establish a consistent nutritional routine and record your observations.
Our 60-day money-back guarantee offers additional reassurance, subject to its published terms.
More good years together
One daily nutritional foundation. Eight weeks of simple missions and observations. And a chance to bring a little more consistency into their everyday life.
Weight-matched supply · One-time purchase · 60-day money-back guarantee
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