The Fur Rebel Dog Diaries

Every dog has a story. These are theirs.

Different breeds. Different ages. Different starting points.

And real owners sharing what life looks like with their dogs.

Some are following our eight-week Founding Pack. Others have simply been giving Pooch Powder a try.

We're bringing their stories together in one place.

Seeing what changes. What doesn't. And learning a lot along the way.

Faces of the Pack

Meet a few familiar faces.

Swipe or scroll to meet more ↗

Maisie, a dog featured in the Fur Rebel Dog Diaries — Maisie DOG DIARIES · 01

Millie, a dog featured in the Fur Rebel Dog Diaries — Millie DOG DIARIES · 02

Pippa, a dog featured in the Fur Rebel Dog Diaries — Pippa DOG DIARIES · 03

Buddy, a dog featured in the Fur Rebel Dog Diaries — Buddy DOG DIARIES · 04

Ricco, a dog featured in the Fur Rebel Dog Diaries — Ricco DOG DIARIES · 05

Benji, a dog featured in the Fur Rebel Dog Diaries — Benji DOG DIARIES · 06

Willow, a dog featured in the Fur Rebel Dog Diaries — Willow DOG DIARIES · 07

Zsa Zsa, a dog featured in the Fur Rebel Dog Diaries — Zsa Zsa DOG DIARIES · 08

Rafa, a dog featured in the Fur Rebel Dog Diaries — Rafa DOG DIARIES · 09

The original pack

Meet the dogs who started something.

The Founding Pack is our eight-week programme built around daily nutritional support, weekly missions and simple observations.

Each dog starts in a different place. Each owner follows their own journey.

Some have completed their eight weeks. Others are still building their routines and sharing their weekly updates.

We'll keep adding to their stories as their journeys unfold.

Because the journey matters just as much as the final check-in.

Meet our Founding Dogs

Tap or click a cover to see their progress ↗

Maisie
Founding Dog #001
Magazine cover Founding Dog #001

Maisie
Progress photograph Journey update Eight-week journey completed Maisie Her eight-week journey is complete.

Founding Dog #001

Maisie

Miniature Longhaired Dachshund · Age 5

Journey complete

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Millie
Founding Dog #002
Magazine cover Founding Dog #002

Millie
Progress photograph Journey update Eight-week journey completed Millie Her eight-week journey is complete.

Founding Dog #002

Millie

Miniature Dachshund

Journey complete

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Pippa
Founding Dog #003
Magazine cover Founding Dog #003

Pippa
Progress photograph Journey update Update pending Pippa More journey updates to come.

Founding Dog #003

Pippa

Founding Pack member

Update pending

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Buddy
Founding Dog #004
Magazine cover Founding Dog #004

Buddy
Progress photograph Journey update Eight-week journey completed Buddy His eight-week journey is complete.

Founding Dog #004

Buddy

Founding Pack member

Journey complete

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Ricco
Founding Dog #005
Magazine cover Founding Dog #005

Ricco
Progress photograph Journey update Eight-week journey completed Ricco His eight-week journey is complete.

Founding Dog #005

Ricco

Founding Pack member

Journey complete

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Benji
Founding Dog #006
Magazine cover Founding Dog #006

Benji
Progress photograph Journey update Eight-week journey completed Benji His eight-week journey is complete.

Founding Dog #006

Benji

Cockapoo

Journey complete

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The completed journeys

So, what happened after eight weeks?

Some owners noticed changes they were really pleased with.

Others reported smaller differences. And some things stayed much the same.

That's the reality of following different dogs, with different starting points, through the same programme.

Here are some of the journeys completed so far.

BENJI
Cockapoo photograph

Eight-week journey

Benji

The Cockapoo

His owner reported changes in mobility, settling, coat and confidence, with some observations becoming noticeable around week five.

Full journey coming soon

BUDDY
Labradoodle photograph

Eight-week journey

Buddy

The Labradoodle

His owner described more playfulness and energy, alongside changes in everyday movement and recovery.

Full journey coming soon

MAISIE & MILLIE
Dachshund photograph

Eight-week journey

Maisie & Millie

The Dachshunds

Their owner reported less stiffness for Maisie and improvements in Millie's digestion.

Full journey coming soon

Beyond the eight weeks

Not every story starts with the Founding Pack.

Some owners have been trying Pooch Powder outside the programme.

And sometimes, their messages catch us completely by surprise.

ZIGGY — THE LABRADOR
Upload: fr-story-ziggy.webp

A story from outside the programme

Ziggy

The Labrador

Ziggy's owner was trying to film something he'd been struggling with for around a year.

Getting into the car.

But while she was filming, something unexpected happened.

Ziggy jumped in.

A moment she hadn't been expecting, and one she was able to capture on video.

An individual experience shared by Ziggy's owner.

LOLA — THE FRENCH BULLDOG
Upload: fr-story-lola.webp

A gifted product experience

Lola

The French Bulldog

Lola's owner got in touch after approximately a month of trying Pooch Powder.

She shared observations about Lola's coat, energy and renewed interest in playing with her toys.

A message we weren't expecting.

It's one of the experiences that has encouraged us to keep listening to owners and following their dogs' everyday journeys.

Lola received gifted product. Observations were reported by her owner.

More good years together

Your dog has a story too.

Whether you've noticed little changes or you're simply thinking ahead, the Eight-Week Founding Pack gives you a way to build a daily nutritional routine and follow your dog's journey.

One daily supplement.
Simple weekly missions.
Eight weeks of paying a little closer attention.

Explore the Eight-Week Founding Pack

One-time purchase · Weight-matched 60-day supply · 60-day guarantee

Every dog has a story. These are theirs.

Meet a few familiar faces.

Meet the dogs who started something.

Maisie

Millie

Pippa

Buddy

Ricco

Benji

So, what happened after eight weeks?

Benji

Buddy

Maisie & Millie

Not every story starts with the Founding Pack.

Ziggy

Lola

Your dog has a story too.

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