Privacy policy

Privacy Policy

Last updated: 2nd October 2025

We respect your privacy and are committed to protecting your personal data. Here’s a simple breakdown of how we handle it.

Who we are

Fur Rebel is a trading name of DAB Brands Ltd (registered in England & Wales).
We act as the data controller of your information.

What we collect

When you shop with us, we may collect:

  • Your name, address, and email.

  • Payment details (handled securely by our payment providers).

  • Order history and subscription details.

  • Website usage and device information (cookies, analytics, browser details, IP address).

  • Data from purchases made through TikTok Shop or Meta Shops.

  • Information you share with us in customer support messages.

How we use your data

We use your data to:

  • Process and deliver your orders.

  • Manage subscriptions.

  • Provide customer support.

  • Send marketing emails (if you’ve opted in).

  • Personalise ads on platforms like Meta, TikTok, and Google.

  • Help keep our store secure and prevent fraud.

Sharing your data

We only share your data with trusted partners who help us run our business, including:

  • Shopify (store host).

  • Payment providers.

  • Fulfilment and delivery partners.

  • Marketing platforms (e.g. Klaviyo, Meta, TikTok, Google).

We never sell your data.

Your rights

Under UK GDPR, you have the right to:

  • Access, correct, or delete your data.

  • Withdraw consent for marketing at any time.

  • Ask us to delete data collected through TikTok Shop or Meta.

  • Make a complaint to the ICO (www.ico.org.uk).

Cookies

We use cookies to run our website, measure performance, and show personalised ads.

  • Essential cookies keep the website working.

  • Non-essential cookies (like analytics and marketing) need your consent.
    You can control cookies through your browser or our cookie banner.

How long we keep your data

  • We keep order data for at least 6 years to meet tax and legal obligations.

  • Marketing data is kept until you unsubscribe or ask us to delete it.

Children’s data

Our services are not intended for children, and we do not knowingly collect data relating to anyone under 16.

Contact us

If you have any privacy questions, email us at woof@wearefurrebel.com